06/0808/08
CGI Product

Hispanitas

2024

Hispanitas is a Spanish footwear brand built on a foundation of artisanal craftsmanship and premium materials. Every shoe is designed to showcase both the quality of its construction and a key philosophy: exceptional comfort paired with remarkable lightness.

I directed the complete creative vision for their product film, designed to highlight both the meticulous craftsmanship and material quality that define each shoe, while emphasizing the unexpected lightness that sets them apart. From narrative concept through execution, I controlled every element: visual direction, animation, and custom effects that celebrate the product's unique blend of durability and weightlessness.

Role

Art Director 3D Generalist VFX Artist

Company

Hispanitas

Brand

Hispanitas

Year

2024

Tools

Cinema 4D Houdini After Effects

hi.jrove@gmail.com
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