08/1010/10
CGI Product

Laurence Graff

2024

Laurence Graff is a London high jewelry house built on a singular obsession: the diamond itself. Every piece is cut, set and finished by hand, designed so the stone commands the eye. The Bangles collection distils that principle into sculpture, where polished gold exists for one purpose: to carry light toward the diamonds it holds.

Norte Studio brought me in to help bring the film to life from end to end, from camera framing and lighting through to animation and final render. The piece was built around a single idea: let the light do the talking. Every camera move, material and reflection was designed to trace the geometry of the bangles and reveal the diamonds as the piece turns. I led the project from the first frame to final delivery, working closely with the studio's in-house team through the closing stretch of the production.

Role

Art Director 3D Designer

Company

Norte Studio

Brand

Laurence Graff

Year

2024

Tools

Cinema 4D

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